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Framiore

Named after an inventive mix of the word “friend” in three different languages, each exquisite FRAMIORE (pronounced “fruhm-yore”) collection embodies the idea that we, as a world people, are all in this together. The brand was founded in 2018 by Ukraine native Natalka Naida (among the presenters of TEDx Ukraine 2019), along with two of her closest female friends based in the UK and Austria. Together, they seek to offer “anthropological fashion” built to share deeply-rooted cultural histories through unique pieces that stand the test of time.

Rather than producing “ethno” or “ethnic” fashion which simply borrows cultural aspects and adapts them to modern fashion, FRAMIORE strives to create modern pieces that remain true to ethnic traditions. Marked by elegant architectural design and exquisite craftsmanship, the FRAMIORE team has gained international recognition supported by an intentionally slow and sustainable approach. Their “Spell My Name” collection won the WORTH Partnership Program prize, while the brand itself won 1st call from a Ukrainian Startup Fund and USAID program. These awards helped to secure independent funding sources that empower the company to pursue a vision and mission far beyond growing profits, such as maintaining a purposefully slow and steady manufacturing process.

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